Marketing

Marketing refers to the process of promoting, selling, and distributing a product or service. It encompasses various activities aimed at understanding consumer needs, creating value, and building strong customer relationships. The primary goal of marketing is to attract and retain customers by effectively communicating the benefits of a product or service and positioning it in a way that resonates with the target audience.

This process includes market research, advertising, sales, public relations, and distribution strategies. Marketing can take place through various channels, including digital platforms, print media, and direct interactions. It is essential for businesses to develop a marketing strategy that aligns with their overall objectives and responds to market trends, competitor actions, and consumer behavior.