Market Demand

Market demand refers to the total quantity of a product or service that consumers are willing and able to purchase at various price levels within a given period. It reflects consumer preferences and purchasing power and is influenced by factors such as consumer income, tastes, prices of related goods, and overall economic conditions. Market demand is typically represented graphically by a demand curve, which slopes downward, indicating that as prices decrease, the quantity demanded generally increases. Understanding market demand is crucial for businesses as it helps in making informed decisions regarding production, pricing strategies, and marketing efforts to effectively meet consumer needs.